Acast and Buzzsprout both enhance video offerings
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Acast and Buzzsprout both enhance video offerings

Acast says its seen growth from the format, too. Sponsored by Magellan AI. Earmax Media grew podcast conversion rates 12x over two years by tracking which shows and formats converted. Read their playbook https://podnews.net/cc/3632 Visit https://podnews.net/update/acast-buzzsprout-video for the story links in full, and to get our daily newsletter.

Sponsored by Magellan AI. Earmax Media grew podcast conversion rates 12x over two years by tracking which shows and formats converted. Read their playbook

  • How much could video increase your show? "Adding video saw an estimated increase of around 25% in weekly sessions on Apple Podcasts" says Acast, announcing today that any Acast creator can now publish video to Apple Podcasts; the feature had previously been invitation-only. All creators have potential to earn from video as well, through Acast's marketplace. The video plan starts at $39.99/month on an annual plan. (If you're already on the Acast Creator Network, just ask your partner manager).
  • Buzzsprout has expanded its video hosting to now support Apple Podcasts, YouTube and Spotify. One of the biggest podcast hosts in the world, the company's users can now deliver 1080p video to all three platforms. The audio + video plan starts at $25/month on an annual plan.
  • Yesterday, we reported on new "skip ahead" functionality from Spotify, which can be used to skip ads, intros or promos in podcasts with just one button. Being tested by selected Premium users in the US, it now appears that this is also available for some Premium users in the UK, the world's second-biggest podcast market.

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