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The power is in our hands, says Losh Moodaley in an eagerly-anticipated new article for Podnews. Power might be being consolidated by the platforms that control distribution - and it's especially the case for podcasting's middle-class - but the good news is that there are ways to gain economic leverage and own many parts of the relationships needed for podcasting, she says.
- It's nice to read good news at the end of this week. So let's have some more.
- Good news for video podcasters from Apple Podcasts: they shared early results from three shows that have begun distributing video via HLS on the platform. TED's How to Be a Better Human (Acast) saw its unique audience on Apple Podcasts grow 93%, and new follows on Apple Podcasts have increased 113%. Toni and Ryan (Acast) saw unique audience grow by nearly 40%, and new follows are up 68%. And The MeatEater Podcast (Omny Studio) saw new follows up 151%, while "32% of non-follows who watched the video went on to follow the show within a week".
- Great news for Audacy, which has announced a strategic partnership with The MeidasTouch Network, including one of the biggest podcasts in the US. The shows will join Audacy on Sep 1: Audacy becomes exclusive audio partner for sales and distribution. Audacy has also signed Dumb Blonde, partnering with creator and #1 New York Times bestselling author Alisa “Bunnie Xo” DeFord - another top 50 podcast.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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