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- This morning, the IAB Tech Lab will release v2.3 of the Podcast Measurement Guidelines for public comment - updated for the first time since Feb 2024. The updates add "guidance around URL prefix measurement and RSS enclosure URL changes" among other things, although we will have to wait until 2027 for a version of these guidelines that focus on HLS streaming video podcasts. You've until Aug 19 to submit comments.
- Recognising podcast video, one change updates terminology from "listener" to "consumer" - inaccurately, in our opinion, since the existing guidelines measure neither "listeners" nor "consumers", just a combination of devices and IP addresses.
- It's curious timing: it comes two days before the release of the AMP guidelines, which will include a definition of "podcast", as well as measurement suggestions for actual podcast consumption, rather than downloads.
- The IAB's new documents will be visible from 8.30am ET today: we'll come back to this story tomorrow.
- Six million vehicles are now reporting live radio listening data, direct from the car radio. Radio is still listened-to by many more people than podcasting (for much longer, too), and this data may help the industry fight back against the more granular data that podcasting already offers.
- Getty Images has expanded a relationship with Goalhanger for visual content for its shows. The companies had already been working together for The Rest is Football's World Cup coverage.
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