Online audio ad revenue to soar to $16.6bn this year
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Online audio ad revenue to soar to $16.6bn this year

New data from WARC Media paints a rosy picture. Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more https://podnews.net/cc/3743 Visit https://podnews.net/update/ad-revenue-global-2026 for the story links in full, and to get our daily newsletter.

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  • Global ad spend is to grow by 11.9% this year, according to new data from WARC Media. Online audio should grow +9.9% to $16.6bn globally this year, and a further +7.5% next year. The market research company also says that Amazon, Alphabet and Meta will take a combined market share of 59.7% of all ad revenue (excluding China).
  • Spotify is to expand access to audiobooks to make then virtually global, covering more than 180 markets. Some additional countries will get twelve hours of audiobooks free; however across much of Africa and Asia, access will require a paid add-on. Users will "find books next to their music and podcasts", reports TNW.
  • SiriusXM has signed Serialously and 10 to Life - two true crime shows from Annie Elise. They were with Audioboom.

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