Sponsored by Magellan AI. Trees.com used to burst audio spend in-season, then drop it to zero. Magellan AI helped it stay always-on for the first time. See how they scaled
- The full schedule for Podcast Movement NYC has been published on the website. There are announcements still to come for the keynote sessions. We're told that the event will be using Swapcard, as previous years, so you'll have an app to plan it all. Tickets are still available.
- Podbean podcasters were given a shock this week, as the company rolled out new filters to its download analytics "designed to identify and filter AI and crawler-related traffic" - but the change marked all downloads from Apple Podcasts as invalid, causing a significant decrease in reported numbers to its customers. Podnews has seen data from some podcasts showing hundreds of plays on Apple Podcasts Connect, but apparently zero downloads to Apple Podcasts in Podbean's analytics dashboard during the same time period. One support email says: "We recently pushed an update to mitigate disingenuous traffic from accessing podcasts on our side. Unfortunately, this inadvertently also affected the genuine traffic reporting. It has been advised that we rolled back our current update." If a rollback has happened, no change has been visible in the numbers as yet.
- Podbean is certified compliant with IAB Podcast Measurement Guidelines v2.2, and was last certified in January. However, it seems that a company is able to significantly change its podcast measurement toolset without affecting its published IAB Tech Lab certification.
- RØDE released the DS3, a new desktop studio arm. It's capable of holding a microphone weighing 1.5kg, and doesn't need a desk clamp.
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