Podcasting reaches Gen Z like no other
#1935

Podcasting reaches Gen Z like no other

And a newspaper dares to suggest podcasts don't reach enough people. Sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how. https://podnews.net/cc/2643 Visit https://podnews.net/update/podcasting-gen-z for the story links in full, and to get our daily newsletter.

Sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how.

  • For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”.
  • Good news from Good Tape: episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here, which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years.
  • USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters”. 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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