Podcasts now mainstream in US, UK… and Australia
#2104

Podcasts now mainstream in US, UK… and Australia

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Sponsored by Podscribe. Just Launched: Q2 2025 Podscribe Performance Benchmarks
For the first time ever, see international benchmarks, and the top performing audience segments.
Download the report to learn how to maximize your campaign performance!

  • The Infinite Dial Australia 2025 was released by Edison Research and CRA, showing that podcasting is now a mainstream media in Australia, joining the US and UK. 52% of Australians listen to a podcast every month, beating the UK (51%), and approaching the US (55%).
    • The data also shows that more than a third of Australians listen to podcasts in the car, compared with 50% who are music streaming, and 84% listening to the radio.
  • Meanwhile, the Digital News Report for Australia was also released from the University of Canberra. Among the data held in the report is a chapter on podcasting: 9% of Australians say they use podcasts for news in the past week (that figure rises to 16% for 35-44 year-olds); and among news podcast listeners, 82% say that podcasts help them understand issues better than other types of media; and 59% are willing to pay for news podcasts - the highest figure in the world (the US is at 46%).
  • Apple Podcasts appears to not be ingesting transcripts for new shows. We’re sure they’ll fix it soon.

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