Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.
-
Spotify has launched Creator Milestone Awards, which will be given to podcasts that reach particular streaming levels on Spotify. It’s the first time Spotify has publicly revealed streaming numbers for podcasters across the platform. Like YouTube, award recipients will be hand-delivered a physical Spotify plaque.
- Gold (500mn+ lifetime streams) includes Joe Rogan, Crime Junkie, Armchair Expert and Last Podcast on the left, but also two German podcasts. One of those, Gemischtes Hack, only has 285 episodes: so each episode has been played an average of 1,750,000 times, just on Spotify. (And even more impressive, when you know there are only about 120mn native German speakers.)
- There are 13 Silver (250mn+ lifetime streams) awardees, including Call Her Daddy and The Daily, two Spanish podcasts, one German and one Portuguese.
- There are 83 Bronze (100mn+ lifetime streams) awardees. Podcasts in “emerging markets” get Bronze after just 50mn+ lifetime streams.
- SiriusXM has pulled its video versions of Alex Cooper’s Call Her Daddy from Spotify along with other Unwell Network shows. The shows will be viewable on YouTube and the SiriusXM app. Cooper posted on Instagram saying that you can watch on YouTube “for free”.
- How do you make podcast advertising work better? Don’t make the ads dull and boring. Ads that have emotion or are otherwise interesting can work more than six times better than boring ones, according to a set of research compiled by Westwood One’s Pierre Bouvard. There’s a PDF, a video, and a white paper to download.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
- Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
- Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!
- NORMANITY - The newest must listen AUDIO MUSICAL — Normanity is a satirical interrogation of corporate corruption and the fragility of our aspirations, conducted with quirky humour and real heart. On the Wireless feed on MONDAY! Sing along why dontcha
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, RedCircle, Resound, SALT, Audiohook, Cohost, audioBoom, Steve Lack: Audio, Podscribe, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Libsyn, Disctopia, Knucklehead Media Group, We Edit Podcasts, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, ARN's iHeartPodcast Network Aust, Voxtopica, Ask Ralph Christian Finance, Gumball, Deepcast Creator, Frequency, SoundStack, The Podcast Haven, Gilded Audio, Tink Media, Jonekiri, The Roost, Compliance Podcast Network, Geopolitics and Empire podcast a, Storyboard, Podium , Castbox, POW PR, Ausha, Huberman Lab, PlayPodcast, Truefans, Red Seat Ventures, Podcastpage, Message Heard, Health Podcast Network, Heartcast Media50, Optimal Living Daily, Oxford Road, Rephonic, Zvook, Podcast Taxi, Lemonada Media, Blubrry, Ossa Collective, matchmaker.fm, Rhapsody Voices, Transistor, Castos, Sonic Influencer Marketing, Headliner, Wondery, Diversion Podcasts, Jam Street Media, Double Elvis Productions, Ad Results Media, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Content10x, Cleanfeed, She Podcasts, Podigy, Lower Street, Revolver Podcasts, Podcast Movement, Sonix, Adopter Media, School of Podcasting, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.