Sponsored by Magellan AI. April Fools is over - so is relying on guesswork. Magellan AI attribution delivers accurate, reliable data for clearer podcast measurement and better ROAS. Optimize your campaigns
- Exclusive Apple Podcasts remains the #1 app in the US for podcast downloads for the biggest shows, according to new data from Podtrac. In a presentation this morning (keynote stage 9am) at Evolutions in Chicago, our Editor will reveal data showing that - even with YouTube views - Apple is still the largest podcast app out there for the 250 biggest shows.
- Evolutions, by Podcast Movement, kicked off yesterday with a keynote from Tom Webster - who spoke about the need to convert occasional listeners to more frequent consumers. Organisers say that the event has 1,600 attendees.
- Magellan AI is not rebranding. Yesterday, Apr 1, they announced a rebrand to Podgellan AI - but it was an April Fool’s joke. “Of course we won't use the word ‘pod’ in our company name,” Magellan AI CEO and co-founder Cameron Hendrix said, adding “Who would do that?” Magellan AI is this month's sponsor of, um, Podnews.
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