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- Podcast newsletters (ones you run for your podcast, not this one) are "the best real estate to own in podcasting", says Sounds Profitable's Tom Webster in an article this week. 87% of subscribers to podcast newsletters have listened to an episode because of them (42% often have), and of course they allow you to speak directly to your audience (and get more information from them, like surveys or even merch sales). It's part of The Podcast Atlas, research released earlier this month; Webster also notes that all the best newsletters let you hit reply and talk directly to the creator: we agree, and you're more than welcome to try with this newsletter too.
- The UK media regulator, Ofcom, released research on the UK's media habits. There is lots of data on podcast listening, with the word mentioned 135 times (!) - of interest, 53% of the UK listen to "speech audio" such as podcasts or talk radio: people aged 25-34 have the highest reach across speech radio, podcasts and audiobooks. YouTube is the most-used platform for any audio content. Only 45% of Brits think there are too many adverts in the podcasts they listen to (it should be said that all BBC podcasts are free of advertising).
- Blubrry has announced new, time-based hosting plans for new customers - what the company describes as "a simpler way to choose a plan based on how much audio and video content they publish each month". The plans include one starting at just $7.
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