Why help the big gatekeepers?
#2434

Why help the big gatekeepers?

Tom Webster has questions about Netflix. Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. https://podnews.net/cc/3727 Visit https://podnews.net/update/helping-the-gatekeepers for the story links in full, and to get our daily newsletter.

Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show.

  • "I’m not sure why we are feeding our content to one of the biggest gatekeepers in media." Sounds Profitable's Tom Webster has published an overview of his talk at Podcast Movement last week. "You can put your show on YouTube or on Spotify, promote it there, and as long as you don’t violate the terms of service, you stay there. You cannot put your show on Netflix. The podcasts that are on Netflix are, frankly, the shows that don’t need the help; they were already the upper echelon by audience, which is precisely why Netflix picked them." He adds: "We are potentially making a deal with the devil when we put our programming on Netflix, because ultimately we don’t matter to Netflix, and I’d like us to focus on the places where we do."
  • A lot is said about the benefits of open RSS. One is that you can publish, almost anonymously, on all the big podcast players: especially if you have a story to tell. In Slip Three, the audio has been treated to disguise the voice of the host - who is somewhere at sea, hiding from the authorities, after what he calls an incident where four men died. It's an intriguing listen, with more of the mystery to discover.
  • The shortlist has been announced for the International Women's Podcast Awards. There were almost 500 entries received this year; it was judged by over 80 people across the world. Winners will be announced on Oct 8.

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