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YouTube could be switching on dynamic ad insertion, according to a report by Semafor. The report says YouTube “would allow host-read ads to be dynamically inserted and swapped out within individual YouTube videos”, as is already the case for audio podcasts using open RSS. YouTube hasn’t commented.
- Semafor suggest that Spotify offers this product. It doesn’t; videos on Spotify do not have dynamic ad insertion, and uploading a video episode replaces any audio episode.
- 427,000 podcasts from members of The Podcast Standards Project now use additional Podcasting 2.0 features, according to a new update. In a blog post, the group encourages co-operation between podcast hosting companies and podcast apps. The post is the first since August last year; it acknowledges the difficulty of making progress, and asks for “killer features” to help move the project forward.
- Generative audio AI company ai|coustics has raised €5mn (US$5.4mn) in funding. The company is aiming to “bring its AI-powered studio-quality sound to every platform and device”.
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